TEXTILE EXPO

International Specialized Exhibition of Textile, part of the exhibition Leather and Shoes.

Analytical Materials

6 International Specialized Exhibition of Textile
TEXTILE EXPO 2013

1. Information about the exhibition

Date October 8 - 11, 2013
Venue International Exhibition Center (Kyiv, Ukraine, 15, Brovarskyi Ave)
Organizers Ukrainian Leather and Shoes Union
Number of participants

more than 160 exhibitors (including Ukraine, Belarus, Brazil, Germany, Great Britain, Italy, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Switzerland, Turkey, Turkmenistan and Uzbekistan)

Exhibition space more 6500 sq. m.

3. List of participants

4. The scheme of the exhibition

2. Geography of visitors

For four days the exhibition was 7,000 visitors from 24 regions of Ukraine, Crimea, the capital of Kiev. Marked by the representatives of the CIS (in particular from Russia, Moldova and Belarus) and far (including those from Poland, Turkey, Finland, Israil, Vietnam, China, Ireland, Kazakhstan, Latvia, Estonia ), foreign.

  Visitors to the exhibition on regions of Ukraine
 
Region
%
 Kyiv and Kyiv region
56,31
 Vinnitskaya
1,33
 Volynskaya
1,27
 Dnepropetrovskaya
2,10
 Donetskaya
3,57
 Zhitomirskaya
2,83
 Zakarpatskaya
0,77
 Zaporozhskaya
1,43
 Ivano-Frankivskaya
0,70
 Kirovogradskaya
0,73
 Crimea, AR
2,13
 Luganskaya
2,00
 Lvovskaya
1,50
 Nikolaevskaya
0,80
 Odesskaya
2,40
 Poltavskaya
3,70
 Rovenskaya
1,20
 Sumskaya
1,38
 Ternopolskaya
0,77
 Kharkovskaya
1,67
 Khersonskaya
0,90
 Khmel'nitskaya
1,00
 Cherkasskaya
3,87
 Chernigovskaya
3,40
 Chernovitskaya
0,63

3. Composition of visitors

Type of visitors
%
 Retail trade
63,40
 Wholesale trade
12,50
 Manufacturer
11,10
 Marketing, advertising, design
4,10
 Atelier tailoring
3,70
 Consulting
1,70
 Finance / Credit
1,60
 Press / Publisher
1,10
 State authorities
0,80

4. Rank structure of visitors

 Head of enterprise
60,20
 Manager / Head of department
21,70
 Employee / Worker
7,90
 Supply / Sales
7,10
 Advertisement / Marketing
3,00

5. Visiting the exhibition (purpose of the visit, areas of interest)

Purpose of the visit
%
 Select suppliers / sign contracts
51,50
 To assess the current state of the market
29,00
 Make it a retail purchase
10,50
 Become a distributor / dealer
5,70
 The need for hardware / software
3,30
Areas of interest
%
 Woman's Shoes
39,40
 Men's Shoes
31,40
 Haberdashery and accessories
15,40
 Children's Shoes
13,60

6. Destination advertising campaign

1. Target mailing information about the exhibition
2. Advertising on radio
3. Specialized publications
4. Advertising on TV
5. Advertising on the Internet
6. Site organizers www.artexpoua.com

7. The effectiveness of the advertising company, %

1. Visitors learn about the exhibition from the received invitations in the mail - 56,00%
2. Information received from the exhibitors - 18,80%
3. Advertising on the Internet - 12,70%
4. Specialized publications - 5,60%
5. Advertising on TV - 5,30%
6. Advertising on Radio - 1,60%

As interest in visiting exhibitions next season 91,30% respondents indicated that they wanted to receive invitations to exhibitions conducted by the National Leather and Shoes Union.

View analysis for Exhibitions:

6 TEXTILE EXPO 2013 (October 8 - 11, 2013)