EXPO FUR

International Specialized Exhibition of Fur and Leather Garments, part of the exhibition Leather and Shoes.

Analytical Materials

4 International Specialized Exhibition of Fur and Leather Garments
EXPO FUR 2013

1. Information about the exhibition

Date October 08 - 11, 2013
Venue International Exhibition Center (Kyiv, Ukraine, 15, Brovarskyi Ave)
Organizers National Leather and Shoes Union
Number of participants

more than 30 exhibitors (including Ukraine, Russia, Turkey)

Exhibition space more 1000 sq. m.

3. List of participants

4. The scheme of the exhibition

2. Geography of visitors

For four days the exhibition was 7,000 visitors from 24 regions of Ukraine, Crimea, the capital of Kiev. Marked by the representatives of the CIS (in particular from Russia, Moldova, Belarus) and far (including those from Germany, Palestine, Poland, Turkey), foreign.

  Visitors to the exhibition on regions of Ukraine
 
Region
%
 Kyiv and Kyiv region
70,71
 Vinnitskaya
2,14
 Dnepropetrovskaya
3,57
 Donetskaya
2,86
 Zhitomirskaya
0,71
 Zaporozhskaya
1,43
 Ivano-Frankivskaya
1,43
 Crimea, AR
1,43
 Luganskaya
0,71
 Zakarpatska
1,43
 Nikolaevskaya
0,71
 Odesskaya
2,86
 Poltavskaya
2,14
 Rovenskaya
1,43
 Sumskaya
1,38
 Kharkovskaya
0,71
 Khmelnitska
0,71
 Cherkasskaya
0,71

3. Composition of visitors

Type of visitors
%
 Retail trade
45,50
 Manufacturer
17,80
 Wholesale trade 
12,90
 Marketing, advertising, design
7,90
 Consulting
5,00
 Finance / Credit 
4,00
 Atelier tailoring
3,00
 State authorities
3,00
 Press / Publisher
1,00

4. Rank structure of visitors

 Head of enterprise
54,10
 Manager / Head of department
32,90
 Employee / Worker 
9,40
 Supply / Sales
2,40
 Advertisement / Marketing
1,20

5. Visiting the exhibition (purpose of the visit, areas of interest)

Intent
%
 Select suppliers / sign contracts
41,00
 To assess the current state of the market
28,60
 Make it a retail purchase
23,80
 Become a distributor / dealer
3,80
 The need for hardware / software
2,90
Intent
%
 Leather fur
34,40
 Leather clothes
33,90
 Haberdashery and accessories
31,70

6. Destination advertising campaign

1. Target mailing information about the exhibition
2. Advertising on the Internet
3. Advertising on radio
4. Advertising on TV
5. Specialized publications
6. Site organizers www.artexpo.ua

7. The effectiveness of the advertising company, %

1. Visitors learn about the exhibition from the received invitations in the mail - 56,70%
2. Advertising on the Internet - 13,40%
3. Information received from the exhibitors - 9,10%
4. Advertising on TV - 6,30%
5. Advertising on Radio - 5,50%
5. Specialized publications - 4,70%
6. Other (information from previous exhibitions) - 4,30%

As interest in visiting exhibitions next season 88,03% respondents indicated that they wanted to receive invitations to exhibitions conducted by the Artexpo Ukraine.

View analysis for Exhibitions:

4 EXPO FUR 2013 '2 (October 08 - 11, 2013)
3 EXPO FUR 2013 '1 (July 23 -26, 2013)
2 EXPO FUR 2012 '2 (October 2 - 5, 2012)